The worst salesperson…

Wearing my fringed seed bead earrings I made myself for Mother's Day

Wearing my fringed seed bead earrings I made myself for Mother’s Day

I’m not a good salesperson/marketer/ware hawker or whatever you want to call it. I was in the Girl Scouts when I was a little girl and I only tried once to sell cookies door to door. I quickly learned that all my other Girl Scout friends had beat me to the punch and so I stuck to selling to family and family friends. When I was a teenager I worked at Waldenbooks and employees were required to sell a certain number of discount cards every month. I never made my quota because I didn’t like being pushy in that manner. Thankfully I never had to try selling insurance at my last job because that never would have happened!

I wrote an e-book about my first trip to Boston and it’s for sale on Amazon. I promoted it vigorously for about a week before giving up on that leading anywhere beneficial. I tried selling my freelance writing services to businesses so I wouldn’t have to go through a content mill middle man but without the ability to take credit for any of my ghost writing, I have no proof of my skills. So I continue as a ghost writer and know how fortunate I am that I get paid to write, whether I can take credit or not.

I hate being a pest, plain and simple. Marketing to me feels like being a pest and after a while of posting Facebook status updates, tweeting on Twitter, linking on LinkedIn and posting to Google+, people seem to get tired of reading what I’m putting up. I know that personally I stop following people on Twitter when they post the same exact tweet about their product every 15 minutes. It’s annoying to be constantly bombarded by sales pitches.

I started selling earrings in my CorbinGirl store on Etsy a couple of weeks ago and had some great initial success…that has now died off. I’m probably not supposed to admit that, it’s probably breaking a cardinal rule of marketing but meh. I am extremely grateful to everyone who bought my creations and I received lovely positive reviews from customers who like their earrings! I’m certainly not going to stop making earrings, but I’m the worst salesperson for my own stuff. I make earrings because it makes me happy and because the ideas won’t stop. I give earrings away as gifts to whomever wants them and list on Etsy so the rest of the world can find my creations.

Close up of my earrings

Close up of my earrings

Smaller fringe earrings I made for my mom

Smaller fringe earrings I made for my mom

My main income is as a ghost writer so the jewelry is just a hobby at this point. Trying to sell jewelry in such a saturated market is no easy task and with everything else I have going on in my life, it takes a back burner sometimes. I’ll still tweet, honk, hawk, poke, etc all over social media when I make something new and I’ll continue to explore various ways of marketing my creations, but I do know that there are people out there who will get tired of hearing it and just ignore me.

Creating jewelry is meditative therapy for me, it’s an escape from the real world just like fantasy writing used to be for me before my muse took an extended sabbatical. I have faith that eventually I’ll hit things right and everything will coalesce as it should, but for now I’ll continue trying new techniques and building my jewelry inventory. No one else makes what I make because there’s only one me…heaven knows, that’s all the world can handle!

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Truth in Advertising

In the back seat of my Matrix on the way to Boston in November, 2012

In the back seat of my Matrix on the way to Boston in November, 2012

I am not a natural redhead. This is made evident by my dark brown eyebrows and dark roots that grow in every 2-3 weeks. Most of the time I’m more like a calico cat, with my hair a mixture of the last several colors I’ve dyed it. Some colors grab better than others and some fade so there’s always a unique mixture of red, brown and currently, burgundy dancing through my tresses. I color my hair myself because my indecisiveness would be a rather expensive salon habit.

I don’t like to go along with the crowd, never have. My family moved from the country into a rather large suburban school district when I was 13. It was a huge adjustment for a shy, semi-reclusive girl like myself. One of my first days in school a gaggle of popular girls bounced over to where I was sitting in the cafeteria and asked me if I liked New Kids on the Block. I said no and their perfect little noses wrinkled in disdain while their doe-eyes widened in surprise. From that day on I was an outsider.

In high school I was called a witch because I liked reading fantasy novels and wearing dragon-themed jewelry now and then. I was never impressed by boys teasing me or rough housing near me in an attempt to flirt with and impress me. That’s how I earned the “rhymes with witch” moniker. I was happy when high school ended and I saw almost none of those people ever again.

I’m genuine, the real deal, a no-nonsense chick who says what’s on her mind. Quite often my bluntness and sarcasm catch people off guard. I am also a nice girl who was raised with manners and has never forgotten them. When I say please and thank you, I mean it.

I shall reiterate what I said in Writing Every Word. When I post something, whether it’s a Tweet, Facebook status or DM, I’ve taken the time to write it out. I don’t auto-follow or auto-unfollow, I take the time to click on the appropriate buttons. My standard “Thanks for the follow! I followed back :)” is always typed out in that moment and I try to hashtag something relevant to the new follower.

Now that I have a published e-book on Nook and Kindle, I’ve entered the fun world of marketing my story. I read tweets all day long of other authors advertising their books and my goal is to stand out from the crowd. I’m sure that’s every author’s goal. I will schedule tweets but they won’t be the same thing over and over. I won’t be paying anyone to help me advertise because no matter how much they promise to speak in my personal voice, they can’t. There’s only one me. I’m a paid ghost writer as a side job, I’m not about to pay someone else to ghost write for me.

A book teaser I'm working on

A book teaser I’m working on

One more thing: my tweets and posts will never be only about my book or my blog. Last night’s tweets were mostly about the Boston Bruins playing in The Stanley Cup Finals. I’m a human, not a robot and I don’t exist solely to promote my work. I exist to interact, be social and discuss all sorts of topics, not just writing. Perhaps this goes against tons of marketing “rules” but rules and I don’t get along sometimes. The occasional fiery redness of my hair might come from a bottle, but the fire and feistiness within me is 100% natural!