A Much Needed Name Change

lidancie-arts-logo

For some time now, I’ve felt the need to change my business name to something that better incorporates not just my creativity, but my daughters’ creativity as well. Moreover, I wouldn’t be who I am without my daughters because they inspire me and motivate me to be the best version of myself. Having more time with my daughters and being there for them more were the main reasons I quit my office job to work from home as a freelance writer and jewelry maker. Everything important in my life involves my girls and I wanted my business name to reflect that.

Changing the name from Corbin Creations by JulieAnn or just Corbin Creations in no way diminishes the role my father and my last name play in my life. My father’s spirit remains in my life and I’m forever proud to have Corbin as my last name. Nonetheless, I’d started to feel like the name sounded more like I was creating Corbins. While I did give birth to two daughters, their last name isn’t Corbin. The other version of a Corbin is a sharp-bladed weapon and I definitely don’t make those. It was time for a change.

It took quite a bit of brainstorming before I arrived at the idea of creating a name that incorporated some part of my name and each of my daughter’s names. I typed all of our names out and combined them in different ways until I came up with Lidancie. It takes “Li” from my name of Julie, “Dan” from Jordan, and “Cie” from Jaycie. I felt making all but the first letter lowercase made more sense than LiDanCie. I changed Creations to Arts because the girls and I dabble in various creative arts including beading, sewing, writing, painting and polymer clay work.

For now, you can find my beaded creations on LidancieArts on Etsy, but keep an eye out for new additions. I hope to start incorporating some of the creations made by my oldest daughter, Jordan, as she’s very talented with polymer clay and with a needle and thread. Jaycie enjoys painting and I’m going to see if she’s interested in painting some wooden inlays for my beaded earrings. We’re all good at different arts and they often overlap and blend in wondrous ways. I’m confident that Lidancie Arts and everything it represents will be around for a very long time!

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Beading and snuggles 

I received some wonderful holiday gifts this year in the form of nearly selling out my CorbinCreations1 Etsy store jewelry and receiving an order for several pairs of custom earrings. As my goal is to make my jewelry business successful, I’d  say I’m on the right track.

 
Every beader has their own unique setup and I’m no different. I can’t work hunched over a desk or table because it would kill my back so instead, my beading station is my couch. I have rolling storage cubbies nearby full of my supplies, a tray to hold odds and ends like scissors and thread, my coffee table as my work station and my beading “desk.” 

My beading desk is a flower encyclopedia with a ceramic beading tray held in place by a sticky bead mat. I used to use the sticky mat to hold my beads but it required frequent cleaning to keep it grippy. Now that it’s sandwiched between my bead dish and the book, my beads stay put and I have the perfect size work surface. 

A benefit and drawback of sitting on my couch to bead is that my cats and dog always want to snuggle with me. My two younger cats, Angel and Daisy, try to lay on my beading table because they want to be close to me. When I won’t let them do that, they lay on or next to my legs and feet. 

Sometimes my pup Jazzmin wants to snuggle too but she’s good about tucking herself between the back of the couch and my legs. My oldest cat Owl lays on the arms or back of the couch because she likes being near me but isn’t much of a snuggler.

As it’s now winter in Upstate NY, it’s nice having animals snuggling with me, keeping me company as I bead. I’m never cold when they’re snuggling with me and sometimes I’m even too warm. Nonetheless, having pets that love me and want to be near me as I bead is just as wonderful as continued success selling my beaded jewelry. Beading and snuggles make the chill and darkness of winter much easier to handle. 

It’s in the cards – Focusing my energy

 

Wearing the tulip necklace I made with sleeping Daisy in the background.

Wearing the tulip necklace I made with little Daisy sleeping in the background.

During my tarot reading in Salem, MA, one of the first things the tarot reader said was that my energy seemed to be all over the place and that I needed to work on focusing it. She said I have all these ideas but I have trouble seeing things through from start to finish. She was spot on and I don’t know if it’s my Gemini personality or what, but I have trouble staying focused on one thing. I have various ideas for writing, jewelry, art, research projects, travel plans, you name it! Keeping my focus on just one thing until it’s realized though, that’s not my strongest ability.

That tarot reading wasn’t the first time I’ve been told I need to focus my energy. It’s something I’ve been told by others and that I’ve told myself on multiple occasions. I do finish projects, but the problem I run into is having too many project ideas at once and not enough time to do them all. So rather than picking just one and following it through to its end, I go off on another project and lose sight of what I’d started somewhere else. This “multitasking/multi-thinking” ability comes in extremely handy in my freelance writing as I can quickly shift from one topic to the next, but in other aspects of my life, it can be troublesome.

The tarot reader advised me on all areas of my life and I will put all that information to good use, but for now I’m trying to focus on one thing and that’s focusing my energy and avoiding becoming all scatter-brained. I think once I have a better handle on that, everything else will come much easier and I won’t feel overwhelmed by having a zillion unfinished projects hovering over me.

To put the tarot reader’s suggestion of focusing my energy into motion, I started with my beadwork. I created a bead embroidery tulip necklace many months ago and never quite finished it. I decided that before I continued on with other beading projects, I had to finish that tulip necklace FIRST! The inspiration for the tulip came to me in a dream and I’m certain that was symbolic of something important. So this morning while I was visiting my mother, I sat down on her couch, dug out the tulip necklace project and finally finished it. I don’t think it took me more than 10 minutes to add the clasp on the daisy chain and an extra loop on the embroidered tulip pendant. Why on earth had I been putting off doing something that only took 10 minutes??? One reason is because my squirrel! type brain saw a more appealing nut/project and ran off after that instead. The other reasons? Heck, who knows!

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The completed bead embroidery tulip pendant on a beaded green and purple daisy chain.

What I do know is that now that I’ve finished that project, I can move onto my other half-finished projects and complete them before starting others. Finishing the necklace gave me a wonderful feeling of accomplishment and I really need to focus on remembering that instead of getting distracted by new “shiny things” ie other interesting projects. I think it’s fine to dabble in several different areas of creativity at once, but I know that I need to tie off the loose ends in each area before things start to unravel everywhere.

The worst salesperson…

Wearing my fringed seed bead earrings I made myself for Mother's Day

Wearing my fringed seed bead earrings I made myself for Mother’s Day

I’m not a good salesperson/marketer/ware hawker or whatever you want to call it. I was in the Girl Scouts when I was a little girl and I only tried once to sell cookies door to door. I quickly learned that all my other Girl Scout friends had beat me to the punch and so I stuck to selling to family and family friends. When I was a teenager I worked at Waldenbooks and employees were required to sell a certain number of discount cards every month. I never made my quota because I didn’t like being pushy in that manner. Thankfully I never had to try selling insurance at my last job because that never would have happened!

I wrote an e-book about my first trip to Boston and it’s for sale on Amazon. I promoted it vigorously for about a week before giving up on that leading anywhere beneficial. I tried selling my freelance writing services to businesses so I wouldn’t have to go through a content mill middle man but without the ability to take credit for any of my ghost writing, I have no proof of my skills. So I continue as a ghost writer and know how fortunate I am that I get paid to write, whether I can take credit or not.

I hate being a pest, plain and simple. Marketing to me feels like being a pest and after a while of posting Facebook status updates, tweeting on Twitter, linking on LinkedIn and posting to Google+, people seem to get tired of reading what I’m putting up. I know that personally I stop following people on Twitter when they post the same exact tweet about their product every 15 minutes. It’s annoying to be constantly bombarded by sales pitches.

I started selling earrings in my CorbinGirl store on Etsy a couple of weeks ago and had some great initial success…that has now died off. I’m probably not supposed to admit that, it’s probably breaking a cardinal rule of marketing but meh. I am extremely grateful to everyone who bought my creations and I received lovely positive reviews from customers who like their earrings! I’m certainly not going to stop making earrings, but I’m the worst salesperson for my own stuff. I make earrings because it makes me happy and because the ideas won’t stop. I give earrings away as gifts to whomever wants them and list on Etsy so the rest of the world can find my creations.

Close up of my earrings

Close up of my earrings

Smaller fringe earrings I made for my mom

Smaller fringe earrings I made for my mom

My main income is as a ghost writer so the jewelry is just a hobby at this point. Trying to sell jewelry in such a saturated market is no easy task and with everything else I have going on in my life, it takes a back burner sometimes. I’ll still tweet, honk, hawk, poke, etc all over social media when I make something new and I’ll continue to explore various ways of marketing my creations, but I do know that there are people out there who will get tired of hearing it and just ignore me.

Creating jewelry is meditative therapy for me, it’s an escape from the real world just like fantasy writing used to be for me before my muse took an extended sabbatical. I have faith that eventually I’ll hit things right and everything will coalesce as it should, but for now I’ll continue trying new techniques and building my jewelry inventory. No one else makes what I make because there’s only one me…heaven knows, that’s all the world can handle!