I’m not a good salesperson/marketer/ware hawker or whatever you want to call it. I was in the Girl Scouts when I was a little girl and I only tried once to sell cookies door to door. I quickly learned that all my other Girl Scout friends had beat me to the punch and so I stuck to selling to family and family friends. When I was a teenager I worked at Waldenbooks and employees were required to sell a certain number of discount cards every month. I never made my quota because I didn’t like being pushy in that manner. Thankfully I never had to try selling insurance at my last job because that never would have happened!
I wrote an e-book about my first trip to Boston and it’s for sale on Amazon. I promoted it vigorously for about a week before giving up on that leading anywhere beneficial. I tried selling my freelance writing services to businesses so I wouldn’t have to go through a content mill middle man but without the ability to take credit for any of my ghost writing, I have no proof of my skills. So I continue as a ghost writer and know how fortunate I am that I get paid to write, whether I can take credit or not.
I hate being a pest, plain and simple. Marketing to me feels like being a pest and after a while of posting Facebook status updates, tweeting on Twitter, linking on LinkedIn and posting to Google+, people seem to get tired of reading what I’m putting up. I know that personally I stop following people on Twitter when they post the same exact tweet about their product every 15 minutes. It’s annoying to be constantly bombarded by sales pitches.
I started selling earrings in my CorbinGirl store on Etsy a couple of weeks ago and had some great initial success…that has now died off. I’m probably not supposed to admit that, it’s probably breaking a cardinal rule of marketing but meh. I am extremely grateful to everyone who bought my creations and I received lovely positive reviews from customers who like their earrings! I’m certainly not going to stop making earrings, but I’m the worst salesperson for my own stuff. I make earrings because it makes me happy and because the ideas won’t stop. I give earrings away as gifts to whomever wants them and list on Etsy so the rest of the world can find my creations.
My main income is as a ghost writer so the jewelry is just a hobby at this point. Trying to sell jewelry in such a saturated market is no easy task and with everything else I have going on in my life, it takes a back burner sometimes. I’ll still tweet, honk, hawk, poke, etc all over social media when I make something new and I’ll continue to explore various ways of marketing my creations, but I do know that there are people out there who will get tired of hearing it and just ignore me.
Creating jewelry is meditative therapy for me, it’s an escape from the real world just like fantasy writing used to be for me before my muse took an extended sabbatical. I have faith that eventually I’ll hit things right and everything will coalesce as it should, but for now I’ll continue trying new techniques and building my jewelry inventory. No one else makes what I make because there’s only one me…heaven knows, that’s all the world can handle!